Thursday, July 24, 2008

Ruins in Athens

Caitlin and I arrived in Athens yesterday after a long day of traveling. We are staying at the Pan Hotel, which is a nice, small boutique hotel in Syntagma Square. While the room is small, the location is amazing--we are literally 15 minutes from the major ruins in Athens.

We started our day at the Acropolis at 9am, which was good because we just beat the huge tour crowds. First we entered through the Temple of Athena Nike, which is currently under construction. Next we walked by the Erechtheion, which contains the famous six Caryatid scupltures. Then we were off to the Parthenon, the most impressive ruin in the Acropolis. Inside stood the greatest sculptural feat from the artchitect (Phidias): a 12 m gold and ivory statue of Athena. Unfortunately, the statue was destroyed many centuries ago.

The next ruins site we visited was the Agora, the marketplace of ancient Greece. Here stands the best preserved Greek temple, Hephaesteion.

We then trekked up Philopappos Hill, to get the best views of the Acropolis. On the way we passed by Socrate's prison.

We finished the day by visiting the temple of Zeus. Unfortunately, only 15 of the 100+ columns from Greece's largest temple remain. Now we are off for drinks and then dinner, before heading out to Mykonos on Friday.











Caitlin in front of the Parthenon


Ancient Theater of Dionysus



Wednesday, April 16, 2008

Facebook Social Advertising Part II


I asked Khalid today if he was aware of his name and picture being used to advertise for Veritas on Facebook. To my surprise, he said no. He became a "fan" of Veritas to get a 10% discount on their GMAT prep courses. My gut reaction is that people will not be too pleased to see that they are being used in advertising without being compensated (and I don't think he sees the 10% discount as comp). The better question is: how much would be ample compensation? Will we see "Facebook celebrities" in the future? This could get really interesting.

YouTube pays out $1 million to users

http://newteevee.com/2008/04/16/youtube-pays-users-1-million/

A couple VERY relevant quotes:

Break a Leg's Yuri Baranovsky said he’d collected $1,600 for more than 2 million views on YouTube.

YouTube partner videos are the only ones on the site for which YouTube shows overlay ads, which it says it tries to sell for a $20 CPM.

So, let me get this straight... YouTube receives $20 CPM for overlay ads, yet pays its partners $0.80 CPM. The scary thing is that this is probably a better deal than what the users are getting on Metacafe, which pays a $5 CPM but has 1/20 of the pageviews of YouTube (see below).


Facebook Social Advertising

I couldn't help but notice the following ad on Facebook today. My friend Khalid recently signed up to be a fan of Veritas GMAT Prep, and is now being featured in a Facebook ad.

Wednesday, April 9, 2008

Last Lecture Series: Joel Peterson

Today at Stanford we started the Last Lecture series, where the most popular professors give a one hour lecture to the departing second years. Joel Peterson, who taught my Managing Growing Enterprises class, gave an excellent presentation today (see here for a video of Joel presenting at the E-Conference this winter). Here are the notes I took from the lecture.

One of Joel's lessons to live by is to always ask yourself: What is winning for you? For this lecture, he decided to ask himself: What is winning in life? The answer... happiness. But how do you define happiness? He says that happiness can be attained in 3 different ways: Pleasure, Joy and Peace. If you were to graph these, Pleasure would be on the farthest left and give you the least happiness. Pleasure is about meeting your needs now, but is not fulfilling. One of life's problems is that many people stay at this level. Next is Joy; all of us would agree that joy is something that has more meaning than pleasure alone. And finally, there is peace. Peace is something that is self-actualized, and is most difficult to achieve. Money and fame will not give you peace (and at best probably will only give you short-term pleasure). The key to peace and happiness? Strive for a person to be, a person to love, and a work to do.

A Person to Be
How do you discover who you are? Joel suggests:
1. Read; at least a book a week. Not TV, not movies, but reading. Read on planes, read if you can't sleep. Reading allows you to see the world through others eyes.
2. Memorize quotes, and notice which ones you actually remember. You'll learn a lot about yourself.
3. Write down your goals. Operationalize them, and let other people know. Make them memorable. For example, Joel will never forget one of his student's goals to "run a marathon at age 35 faster than at age 25." People will always be reminding you of these types of goals, which will help you accomplish them.
4. Write your own obituary. Or a six word story about yourself. Example: "For sale: baby shoes, never worn" by Ernest Hemingway.

Finally, to learn what your core values are, look at where you spend your most valuable resources: time, money and mindshare. The difference between these and what you believe are your core values is in fact a lack of integrity.

A Person to Love
  • Loving another is hard work. Marriage is about making a commitment
  • We love what we sacrifice for.
  • Learn to listen. Ask good questions, and follow up with more questions. Joel would ask his children "Tell me about you." Be willing to accept silence and eventually people will open up.
  • To truly love someone is to be able to freely exchange feedback. Thank people who give you negative feedback; this is the hardest to give.
  • Laugh--you are not the center of the universe
A Work to Do

Being in business is just as noble an endeavor as becoming a doctor or researcher, because running things is very hard to do well.

To be successful in business you need 6 qualities:
1. Hardworking
2. Smart
3. See beyond what is obvious
4. Build great teams--resist the temptation to be a pleaser, you will eventually be abandoned or betrayed
5. Communication
6. Be trustworthy--help others achieve their dreams

Not the most pleasant portrayal of my friend Ash

My friend Ash was just quoted in a Newsweek article on "How to Get Rich Being Green" (see article here). The article starts off as "Ash Upadhyaya is no tree hugger," and then goes on to protray him as a money grubbing MBA student who drives a gas guzzling Porsche. While I had to remind Ash that he does drive a Boxster, anyone who doesn't know him would think he was a complete ass hole from this article. In our Managing Growing Enterprises class we spent a day on how to talk to the media, and this serves as a real world example of how difficult it is to give an interview; the writers will get the angle that they want.

Tuesday, April 8, 2008

NY Times Article about Yahoo!'s Display Ad Exchange

Yahoo! has begun to publicly talk about the display ad exchange that I heard about while interning there this past summer. They are calling it AMP, though the article doesn't mention when it will be launched. I wrote in an earlier blog post that this advertising project will basically determine the future of Yahoo!, and it is probably a major reason why the board has been reluctant to accept Microsoft's offer.